About
Daniel has a background in marketing and digital strategy, with a focus on customer…
Articles by Daniel
Contributions
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How can you create and manage an effective product comparison tool for E-Commerce?
I cannot quite believe that this article starts with "Choose the right CMS"! For me, you need to understand your customers and what features and benefits are important to them - what will prove that one product or service provides value and leads to a purchase. Just as when we'd write marketing copy we'll look at the hierarchy of messages, we need to do the same for features, with some user research. Starting with CMS is the tail wagging the dog, and forgetting why you are offering a comparison in the first place - to turn a visitor into a customer.
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How can you distribute content effectively across multiple platforms?
Remember that Social Media is not just a broadcast channel. It's a communication channel that is unique, not only because you can engage an audience in a conversation, but also because it allows you to contribute to other conversations. Ensure you are an expert in your brand/product/sector so you can contribute to conversations where you add value - this requires you to monitor a range of channels and keywords to get to ready made communities and existing conversations
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How can Marketing Operations align with Brand Strategy?
Building a brand is a long term endeavour. Needing continuity between different teams, over many years and across multiple channels. Marketing operations can get tied up in the tactical job of delivering plans that tend be aligned to annual bugets and monthly targets. It can be easy to get stuck in the weeds, delivering the activity. Senior marketers need to be spend enough time being strategic to ensure teams the day to day does not loose sight of the bigger picture.
Activity
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We have today announced the appointment of Merlin’s first Chief Marketing Officer, Craig Inglis. With an impressive track record and strategic…
We have today announced the appointment of Merlin’s first Chief Marketing Officer, Craig Inglis. With an impressive track record and strategic…
Liked by Daniel Lennox
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We're delighted to share the news that Riverford has been ranked top veg box provider by Which? 🎉 They named us as their recommended provider of…
We're delighted to share the news that Riverford has been ranked top veg box provider by Which? 🎉 They named us as their recommended provider of…
Liked by Daniel Lennox
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We're excited to announce the launch of Screen UK Industry, a new brand to promote the UK screen sector across film, TV, animation, documentary…
We're excited to announce the launch of Screen UK Industry, a new brand to promote the UK screen sector across film, TV, animation, documentary…
Liked by Daniel Lennox
Experience
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Taking Care, part of AXA Health
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Education
Honors & Awards
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Direct Commerce Awards 2021 - Best use of Technology
Direct Commerce Association
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More activity by Daniel
A wonder of the world lighting-up the sky above our record-breaking rollercoaster, Hyperia🤩🎢✨ 📸: Thanks to Jack Silkstone for this incredible…
Liked by Daniel Lennox
We've won a King's Award for Enterprise! This marks one of our proudest achievements to date - recognising 9 years of hard work in sustainable…
Liked by Daniel Lennox
Very happy to be attending Cannes Film Festival again. I'll be there 17th -21st May. Garden Studios is hosting two receptions. Let me know if you're…
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Thought-provoking discussions and invaluable peer-to-peer knowledge share at Newbury Racecourse today. Thanks Scott and the Calabrio team for a great…
Liked by Daniel Lennox
DNRG Paid department just got stronger with an incredible new signing!✍️ Rob Crump joined the DNRG team in April 2024. Having worked both brand side…
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Was a pleasure to join Nina Pullman at BBC Radio 4 talking unhealthy food sports sponsorship as a #CDoH! My key messages: 1. Food companies don’t…
Liked by Daniel Lennox
📣 Call for Panellists! 📣 The inaugural 'Pop Culture Marketing Trends Summit' will take place at MCM London Comic Con on the morning of Friday 24th…
Liked by Daniel Lennox
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