About
Daniel has a background in marketing and digital strategy, with a focus on customer…
Articles by Daniel
Contributions
-
How can you create and manage an effective product comparison tool for E-Commerce?
I cannot quite believe that this article starts with "Choose the right CMS"! For me, you need to understand your customers and what features and benefits are important to them - what will prove that one product or service provides value and leads to a purchase. Just as when we'd write marketing copy we'll look at the hierarchy of messages, we need to do the same for features, with some user research. Starting with CMS is the tail wagging the dog, and forgetting why you are offering a comparison in the first place - to turn a visitor into a customer.
-
How can you distribute content effectively across multiple platforms?
Remember that Social Media is not just a broadcast channel. It's a communication channel that is unique, not only because you can engage an audience in a conversation, but also because it allows you to contribute to other conversations. Ensure you are an expert in your brand/product/sector so you can contribute to conversations where you add value - this requires you to monitor a range of channels and keywords to get to ready made communities and existing conversations
-
How can Marketing Operations align with Brand Strategy?
Building a brand is a long term endeavour. Needing continuity between different teams, over many years and across multiple channels. Marketing operations can get tied up in the tactical job of delivering plans that tend be aligned to annual bugets and monthly targets. It can be easy to get stuck in the weeds, delivering the activity. Senior marketers need to be spend enough time being strategic to ensure teams the day to day does not loose sight of the bigger picture.
Activity
-
Today I was pleased to co-author an article in STAT News on how "Digital devices can help clinicians prescribe physical activity" working with…
Today I was pleased to co-author an article in STAT News on how "Digital devices can help clinicians prescribe physical activity" working with…
Liked by Daniel Lennox
Experience
-
Taking Care, part of AXA Health
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Education
Honors & Awards
-
Direct Commerce Awards 2021 - Best use of Technology
Direct Commerce Association
Recommendations received
11 people have recommended Daniel Join now to view
More activity by Daniel
The past few weeks have been a whirlwind (more to come on that later!) but I am thrilled that our play, Jaja’s African Hair Braiding, was nominated…
Liked by Daniel Lennox
Stagely Ltd welcomes the Creative Industries Policy and Evidence Centre report on Improving economic statistics in the creative industries. Knowing…
Liked by Daniel Lennox
2 years ago, public speaking was terrifying. Now, I’m totally hooked, speaking globally. Here’s how you can do it too 👇 🔥 Find something that…
Liked by Daniel Lennox
Many women are forced to take time away from work and their careers to care for older loved ones. Our research shows that over half of people say…
Liked by Daniel Lennox
We have today announced the appointment of Merlin’s first Chief Marketing Officer, Craig Inglis. With an impressive track record and strategic…
Liked by Daniel Lennox
We're delighted to share the news that Riverford has been ranked top veg box provider by Which? 🎉 They named us as their recommended provider of…
Liked by Daniel Lennox
We're excited to announce the launch of Screen UK Industry, a new brand to promote the UK screen sector across film, TV, animation, documentary…
Liked by Daniel Lennox
A wonder of the world lighting-up the sky above our record-breaking rollercoaster, Hyperia🤩🎢✨ 📸: Thanks to Jack Silkstone for this incredible…
Liked by Daniel Lennox
We've won a King's Award for Enterprise! This marks one of our proudest achievements to date - recognising 9 years of hard work in sustainable…
Liked by Daniel Lennox
Other similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore MoreOthers named Daniel Lennox in United Kingdom
-
Daniel Lennox
Sales Manager at Bionic
-
Daniel Lennox FMAAT FCIE
-
Daniel Lennox-Hennessy
-
Daniel Lennox
Head of People Experience & Insights
14 others named Daniel Lennox in United Kingdom are on LinkedIn
See others named Daniel Lennox